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A link popularity service is basically the number of links that point to a targeted webpage. Link Popularity is a main factor, used by many search engines to provide increment the rank of websites. Link popularity can be increased by the reciprocal link exchange service.

It is not only the number of the links (link popularity) that counts, but also the "quality" of the links. A link from a good-quality webpage (ranked high by the search engines) matters more than many links from low-ranked WebPages.

There are also many free services that allow one to query several search engines at a time regarding the link popularity of a website.

Since link popularity has become such an important factor in determining search engine positioning, many solutions have been proposed for improving link popularity. A very popular and inexpensive way is link exchange (links swap). Done properly, it can dramatically improve your link popularity!
 

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