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Search Engine Optimisation Glossary
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Web Copywriting
Copywriting specifically aimed at an online audience. It
shares many of the ground rules of offline copywriting, but
has quickly evolved to become a stand-alone science. Recently
it has also begun taking into account how spiders see web
pages. Although there are many who feel copywriters should
focus on converting visitors to customers and not be concerned
with getting visitors, there are strong arguments for SEO
considerations to form part of web copywriting.
Weighting
Describing the technique search engines use to compare the
relevance of different documents to a query . Search engines
effectively "weigh" different pages based on things like the
occurrence of keywords in the title etc. in order to list
documents in order from most to least relevant.
Also see score .
WHOIS
A type of search where the query is a domain name and the
result shows details of the domain, like when it was
registered, by whom, when it expires etc.
Web Crawler
web crawler (also known as web spider) is a program which
browses the World Wide Web in a methodical, automated manner.
A web crawler is one type of bot. Web crawlers not only keep a
copy of all the visited pages for later processing - for
example by a search engine but also index these pages to make
the search narrower.
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