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Home >> SEO Glossary
Search Engine Optimisation Glossary
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Title Meta TagThis HTML tag is used to
provide web browsers and search engines with an "official"
title for the page currently being displayed. Using a couple
of keywords in your title tag can help boost the page's search
engine ranking for those keywords.
Example:
<META NAME="TITLE" CONTENT="Page title goes here">
Toolbar
With reference to search engines, toolbars are browser add-ons
provided by the search engines. These toolbars often include a
search box, shortcuts to the different sections of the search
engine, additional page information etc.
Top-10 RankingA web page that is listed in the first 10
search results for a search query. Top-10 in Google also means
on the first page using the standard search criteria
TrafficA website's average rate of traffic flow within a
given time period. It can be measured in a couple ways,
including unique visitors and total page views. Don't confuse
hits with unique visitors and page views. The term hits is
virtually useless when evaluating website traffic statistics.
Top-level Page
Some search engines call your default page (usually something
like index.html, index.htm, default.asp etc.) your top-level
page. When they say "submit only your top-level page", it
means that they probably have a spider that will find the rest
of your pages from there. It's always a good idea to have a
link from your top-level page to your sitemap .
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