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Home >> SEO Glossary
Search Engine Optimisation Glossary
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Search Engine FriendlyA web page that
has been designed and optimized for high search engine
rankings. A search engine friendly page also makes it easy for
search engines to follow the links on the page.
Search Engine Optimization (SEO)The process of optimizing a
web page for high search engine rankings for a particular
search term or set of search terms.
Search Engine Results Pages (SERPS)The ranked listing of
web pages that are returned for a specific search query.
Search QueryThe keyword, keyphrase, or list of words that
you type into a search engine to find web pages on a topic
that you're interested in.
Search Engine
A tool for finding information on the Internet. Most search
engines consist of the following main components:
1. Spider
2. Indexer
3. Database
4. Search software
5. Web interface
Documents found by the spider are processed by the indexer and
stored in a database. From the database the search software
extracts documents based on parameters entered by the user.
Examples of search engines include Google and AllTheWeb.
Directories like Yahoo and ODP are often referred to as search
engines although they are not.
Sitemap
A map to your site. A sitemap contains links to every page of
your site (check out Google's sitemap ). The important benefit
of having a sitemap (apart from helping your visitors find
what they are looking for) is that spiders can find all pages
on a site quickly and with fewer hops. For maximum benefit,
insert a prominent link to your sitemap on every page of your
site.
Spam
A collective name for those marketing techniques that are
intrusive, offensive and/or unethical in some way. A major
characteristic is that it aims its message at a wide (often in
the millions), untargeted audience - which it can afford
because electronic distribution is very cheap. The most common
form of spam is unsolicited commercial e-mail. In the search
engine world, regular mass submission of web pages to search
engines is also referred to as spam or spamdexing . The term
spamdexing is also used to refer to all SEO techniques that
are deceptive or unethical.
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