Home >> SEO Glossary
Search Engine Optimisation Glossary
A listing on a SERP that is achieved through outbidding
competitors (as in PPC). The term is sometimes also used to
refer to keyword-targeted advertisements, where the advertiser
pays the search engine a fixed amount to have its ad shown on
the SERP for a specific keyword.
PageRank (PR)A proprietary numerical score that is assigned
by Google to every web page in their index. PR for each page
is calculated by Google using a special mathematical
algorithm, based on the number and quality (as determined by
Google) of the inbound links to the page.
Page ViewsEach time a web page on a site is accessed by a
visitor, it counts as one page view. It doesn't matter if the
same user viewed the same page 5 minutes ago, it still
represents another page view.
For example, let's say that a website receives two unique
visitors in one day. The first visitor surfs around the site
and views a total of six pages. The second visitor views 11
pages. This represents 17 page views for the day by two unique
visitors. (This poor webmaster needs to do some serious SEO
and site promotion!)
A web site that functions as a kind of starting page or entry
point to the web. Portals typically have a wide variety of
features such as search, free web-based e-mail, news etc.
Well-known examples include Excite and Yahoo .
Pay-Per-Click (PPC)An advertising payment model where the
advertiser pays only when the advertisement is actually
clicked. In other words, the advertiser literally pays only
for visitors rather than per advertisement impression . The
term CPC (cost per click) is sometimes used in the place of
PPC and the plural PPCs is sometimes used to refer to PPC
search engines .
Paid Inclusion - Some directories will only consider placing
your URL into their database if you pay them a fee.
Yahoo charges a $299 per year evaluation fee for commercial
sites. Note that this fee doesn't guarantee that your URL will
be accepted and placed in the Yahoo database, but rather that
Yahoo will consider your site for inclusion in a timely
manner. If your site is rejected, you're just out your $299.
But you do have an opportunity to appeal the decision.
Other smaller directories will guarantee to list your site
upon payment of their fee, provided that your site meets their
guidelines (these are clearly explained ahead of time).