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Home >> SEO Glossary
Search Engine Optimisation Glossary
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ODP (Open Directory Project) / DMOZ :
dmoz.org
A massive directory continually expanded by volunteers. What
sets this directory apart is that it makes its database of
indexed documents available to other directories & search
engines. A listing here results in the page automatically
being listed in many other directories and search engines. The
model of using volunteer editors is fairly ambitious - and
surprisingly successful. It is a mammoth achievement and an
asset to the online world.
Off the page / Off the page factors / Off the page criteria
Those factors that impact the ranking of a web page but that
are not located on the web page itself. Inbound links, anchor
text etc. are examples of off the page factors.
Optimize / Optimization
A page is said to be optimized when it has been structured in
such a way that it ranks well (on the SERPs) for those
keywords it targets. It is a fairly subjective concept. What
some see as optimization might be termed spamdexing by others.
In the strictest sense, optimization means simply making a
page spider-friendly by, for example, using text links rather
than image links. In the SEO industry the term is more often
used as a collective name for all the "tricks" webmasters use
to improve a page's ranking.
Operators
"AND", "NOT" and "OR" as used in Boolean Searching .
Outbound LinksLinks from your web page to another web page.
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