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 Search Engine Optimisation Glossary

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Meta Search Engine

A type of search engine . Meta search engines usually do not maintain databases . Instead, they query other search engines' databases and return results from all of them - usually with a mention of the search engine next to the each result.

Meta Tag

An HTML tag placed in the head section of a web page. The tag provides additional information that is not displayed on the page itself. The initial idea was that webmasters should use these tags to help search engines index the page correctly by providing an accurate description of the page content and a list of keywords associated with the page. Unfortunately this left the door open to abuse. Many webmasters used these tags to gain an unfair advantage, forcing search engines to begin disregarding meta tags.

Mirror Sites

Referring to sites that offer authorized duplicates of content also found on other sites. The initial motivation was to ease bandwidth load and increase availability by distributing popular files to many servers. In the context of SEO , the term is mostly used to refer to sites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain . Most search engines now have filters in place to detect mirror sites and many of them penalize these sites by de-listing both the original site and the mirror site.

Manual Submission

The process of manually submitting a web page to a search engine or directory as opposed to using submission software or a submission service . Manual submission is considered by many to be the only reliable form of submission , although some programs and services have begun distinguishing themselves as viable options.

 

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