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Search Engine Optimisation Glossary
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Keyword (Key Phrase)A word or phrase
typed into a search engine in order to find web pages that
contain that word or phrase. A web page can (and should be)
optimized for specific keywords/phrases that are relevant to
the content on that page.
Keywords Meta TagAn HTML meta tag that lists all of the
main keywords and key phrases that are contained on that web
page. Some search engines use the keyword meta tag to help
rank web pages in their databases. Google does not.
Example:
<META NAME="KEYWORDS" CONTENT="small business,
business,advertising,sales">
Keyword Density
A measure of the percentage of words on a page that are
specifically chosen keywords . When a user enters a query ,
search engines display a list of pages containing the search
terms . These are ranked based on (amongst many things) the
percentage of words on a page that are similar to the words
used in the query (keyword density). When keyword density is
inflated artificially, it is often referred to as keyword
stuffing .
Keyword Stuffing
Excessive repetition of keywords in an attempt to artificially
inflate keyword density and improve a page's ranking . Keyword
stuffing is easily detected by search engines and pages that
use this technique are penalized.
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