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Home >> SEO Glossary
Search Engine Optimisation Glossary
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HTML
Hypertext Markup Language. HTML is the primary language used
to create web sites.
HTTP
Hypertext Transfer Protocol. HTTP is the most common transfer
protocol used to facilitate communication between servers and
browsers .
Header TagsHTML tags that help outline a web page or draw
attention to important information. Keywords located inside
header tags can provide a rankings boost in the search
engines.
Examples:
<h1>This is an H1 tag.</h1>
<h2>This is an H2 tag.</h2>
Hidden Text and Hidden LinksUsing a text font that is the
same (or nearly the same) color as the background color,
rendering the text or link invisible or very difficult to
read. The same effect can also be achieved by using various
HTML tricks.
Hidden text and hidden links are often used to artificially
increase a web page's keyword density for a keyword or
keyphrase and/or to artificially boost the link popularity of
other pages on your site(s).
The use of hidden text and hidden links is frowned upon by
Google and most other search engines. Using them will most
likely result in your web page(s) incurring a penalty by the
search engines.
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