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 Search Engine Optimisation Glossary

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Google.com

The leading search engine on the internet today with approximately 80% of all search traffic. When people speak of search engine optimization (SEO), they're often referring specifically to Google.

Googlebot

The crawler that Google uses on a daily basis to find and index new web pages.

Google Toolbar

A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website. The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser. The latest version also includes a very good popup-blocker. The Google Toolbar is a must have for every serious webmaster.

The Google Toolbar can be downloaded here:
http://toolbar.google.com

Google Dance

Once a month Google updates its entire index of web sites. That is called the Google Dance and can last for a couple of days - usually it's from about the 20th to the 28th of every month.

Google juice

The quality, power or advantage that a website possesses, which enables it to enjoy a high ranking within the results of Google.

 

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