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Home >> SEO Glossary
Search Engine Optimisation Glossary
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Flash
Short for "Macromedia Flash"
A vector graphic animation technology that requires a plug-in
but is browser -independent.
Flash page
A page that is displayed before users enter a site. Splash
pages are often comparatively empty except for a logo, welcome
message and "click here to enter" type of link . Flash pages
are often used to house introductory Flash animations. Splash
pages are generally considered annoying since they offer very
little value. Even very impressive splash pages offer only
entertainment - which normally distracts from the sales effort
and hampers SEO .
Frames
An HTML tag construct that allows designers to display two or
more web pages simultaneously. The general perception is that
frames can greatly improve site navigation, but they are
browser -dependant and not search engine friendly. Most search
engines do not index framed pages correctly. For a more
detailed look at the problems with frames and possible
solutions, please refer to the Search Engine Yearbook.
FiltersA filter is a software routine that examines web
pages during a robot's crawl looking for search engine spam.
If the filter detects the use of spam on the page, a ranking
penalty is assessed.
Fresh crawl
Google updates its entire index of web sites once a month.
This is generally referred to as the Google Dance . In an
ongoing effort to make their results as relevant as possible,
Google introduced a "fresh crawl" that runs each day. The idea
behind the fresh crawl is to update pages that change
regularly. This allows Google to serve results that are
up-to-date with current events.
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