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Home >> SEO Glossary
Search Engine Optimisation Glossary
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Dead LinkA link to a page that no longer
exists or has been moved to a different URL. Search engine
spiders regularly respider pages in its index and removes dead
links. Most search engines also offer ways for users to report
dead links.
Deep LinkingLinking to a page that is one or more levels
removed from the home directory. Deep linking is often
desirable to build PageRank to a specific page on a website.
DirectoryA categorized list of websites that is maintained by
human editors instead of crawlers. Yahoo.com is the most widely
recognized directory on the web, but there are literally
thousands of others.
DomainThe human-friendly "address, or URL" of a website. When
a user types a URL into a web browser, a dedicated computer
somewhere on the web known as a Domain Name Server, or DNS
translates the URL into a discrete IP address which is then used
to find the actual website being requested.
In the URL http://www.linksbuilding.com, linksbuilding.com is the domain.
Doorway PageA page that is usually optimized for a particular
search engine and search term. Multiple doorway pages are often
used to help ensure that the same basic content is ranked well
on several different search engines. The use of doorway pages
for this purpose is frowned upon by most larger search engines,
including Google.
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