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 Search Engine Optimisation Glossary

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Backlinks - Links from another web site to your web site. Most of the search engines provide an easy way to get a list of all of the backlinks to a specific page. Also referred to as Incoming Links.

Broken Link - A link that no longer takes the user to the destination page when it is clicked on. This is usually the result of the destination page having been renamed or deleted from the server. Also referred to as a Dead Link.

Bad Neighborhood - A web page that has been penalized by a search engine (most notably Google) for using shady SEO tactics, such as hidden text or link farms.