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Home >> SEO Glossary
Search Engine Optimisation Glossary
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AlgorithmA complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web.
ALT TagsUsed to display a short text description of an image when you hover your mouse over it. The ALT description is also displayed in place of the image if the user is browsing with image display turned off.
Image ALT tags are useful to your page's visitors. Equally as important, they can help with your search engine rankings by increasing the keyword density (if you use your keywords in your ALT tags).
Example:
<img src="seo-logo.jpg" width="156" height="175"
ALT="Search Engine Optimisation Logo"></p>
AdSenseGoogle's contextual based ad program. It is an easy way to display relevant Google's ads on your website and earn money as the same time.
AdWordsGoogle's PPC program.
Apache Web ServerThe web server software that is most used on the internet today.
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